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The 24 Hours of Le Mans is the world’s most prestigious race.
With 19 wins, Porsche’s Le Mans legacy is rivalled by few, with many of their previously victorious cars reaching legendary status in the motorsport world.
In 2023, Le Mans celebrates it’s 100th year.
Porsche celebrates their 75th.
They could score their 20th victory in the race, after being away of endurance racing for 5 years.
With 19 wins, Porsche’s Le Mans legacy is rivalled by few, with many of their previously victorious cars reaching legendary status in the motorsport world.
In 2023, Le Mans celebrates it’s 100th year.
Porsche celebrates their 75th.
They could score their 20th victory in the race, after being away of endurance racing for 5 years.
It was a special occasion.
I got to design the official poster that was distributed to fans at Le Mans, celebrating their 2023 edition vehicle: the Porsche 963 Butterfly. The car’s livery pays homage to previous Porsche Le Mans legends, each represented by a colour.
Poster was well received by fans, with all 4.000 units printed being gone by the end of the race and people reselling it online as a very rare item.
Extra layouts celebrated the car colours and shapes:
