Somat — Victor Mattoni – Art Director, Designer, Illustrator

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Somat 5in1 Duo Gel

— International Campaign —

Campaign created by HeimatTBWA for the German dishwashing brand Somat, continuing to build up on their "So what!? Somat!" brand tagline of previous years.

Our task was to advertise the new formula of their machine detergent gel for the markets of Germany, Hungary, Italy and other European countries.

The campaign consisted of one main 20s TVC, with cutdowns for Online and Social Media in multiple formats and lengths.

Creative Direction: Sebastian Kollat and Monder Jiyawi
Copywriting: Jan Pfiffer
Art Direction: Victor Mattoni and Nicolas Grasso

︎︎︎

Somat 5in1 Duo Gel

VICTOR
MATTONI

Visual Creative from Brazil
Currently living in
Düsseldorf— Germany

︎︎︎

Somat 5in1 Duo Gel

VICTOR MATTONI

Visual Creative from Brazil Currently living inDüsseldorf— Germany

VICTOR
MATTONI

Visual Creative from Brazil
Currently living in
Düsseldorf— Germany