SYOSS Intense Curls
— International Campaign —Campaign aired in 2025 to launch the new line of products from SYOSS designed specially for curly hair.
The campaign featured German celebrity Bill Kaulitz from the band Tokyo Hotel, who was the hero model for the material produced for Germany.
Creative Direction: Sebastian Kollat and Monder Jiyawi
Copywriting: Jan Pfiffer
Art Direction: Volker Dingendorf and Victor Mattoni
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SYOSS Root Retouch
— International Campaign —Campaign aired in 2025 to launch the new can design and formula for the SYOSS Root Retouch line.
Creative Direction: Sebastian Kollat and Monder Jiyawi
Copywriting: Jan Pfiffer
Art Direction: Volker Dingendorf and Victor Mattoni
Copywriting: Jan Pfiffer
Art Direction: Volker Dingendorf and Victor Mattoni
